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Marketing Challenges NDIS Providers currently face now and into 2025

In the ever-changing world of Marketing in the disability sector, we find our clients face very similar marketing challenges as NDIS Providers. Below we have listed the most common pain points that have recently risen with clients we work with.

What are your top 5 challenges?

  • Increase customers: Increasing new customers and generating quality leads
  • Budget increase: Additional marketing budget investment - justifying increasing investment in marketing
  • Stakeholders: Managing their expectations about how marketing creates value and drives the organisation
  • Marketing capability: Filling a skills gap in the marketing team with not enough budget to hire someone full time with extensive experience
  • Digital marketing: How do I better engage with my customers/clients
  • Budget: Pressure on marketing budgets and how it’s invested to ensure you deliver results
  • Content marketing: What works and what doesn’t? Where should we focus our efforts to improve the content and drive long term SEO
  • Team capacity: Your team are stretched to capacity but you need to deliver more for the business
  • Competition: Standing out from the competition is a battle when we are selling a support service
  • Not enough time: There is not enough time to manage all of your marketing programs with the current internal resource
  • Marketing channel management: Managing how your brand is positioned across multiple marketing channels
  • Marketing planning and execution: Executing a part of your marketing plan that keeps getting re-prioritised
  • Marketing expertise: You need experienced marketing people but don’t have the budget
  • Measurement: Effectively measuring marketing performance to inform future marketing and business decisions
  • Brand presence: Delivering a consistent presence in the market that educates and increases awareness
  • Targeting: Reaching the right audiences
  • Expectations: Participant/customer expectations continue to change
  • Problems with agency: Your current marketing agency or consultant is creating problems and not delivering

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