A typical day of someone in charge of marketing and social media 

1) Wake up and read through your newsfeed. 2) You remind yourself that you must get to creating some space to plan out your social media posts. 3) Your day is full of meetings. 4) Meetings throughout the day have added more things to do today. 5) Your website looks great, and you know it’s important to drive more traffic to it. 6) You have 45 minutes before the next meeting, and this is a great opportunity for headspace to start the social media plan. 7) The phone rings – time for headspace now disappears. 8) You schedule a couple of quick posts on social media of photos you took the other day. 9) The posts get four likes (from mum, dad, and your best mates). 10) You keep going and remind yourself that this is worth it. 11) Each day rolls on like this, and you get to the end of the month and you haven’t had the chance to create that plan. 12) You know it’s important to build a strong presence on social media as your potential customers often look at what you do before they purchase. 13) Your competitors seem to have social media under control… and “Content is King”.